BLUE MAGIC – HOW VIAGRA CHANGED THE WORLD

To mark the 20th anniversary of Viagra we take a witty look at the many facets of the little blue miracle pill and marvel at all it can do – or can’t.

Discovered as a side effect of an antihypertensive drug, Viagra dropped like a bombshell and soon conquered the world – especially that of the male population. To mark the 20th anniversary of the little blue miracle pill, we shed light on its many facets. Who invented it? When does it require a prescription and what are the side effects? Can Viagra save the rhinoceros from extinction? In an episodic style, with a wink of the eye, the film tells of the accidental discovery of the drug, its worldwide propagation through legal trade and illegal fakes, the concrete effect of the pill on its users and possible side effects as well as how Viagra has transformed our sex lives – from the classic couple to pornography and prostitution. We speak with David Brown, inventor of Viagra, as well as doctors and customs officials, swingers’ club fans and sex therapists, pornographic film actors and producers, prostitutes, men both young and old – with or without erectile dysfunction. They paint a vivid picture of the little blue pill and its influence on more areas of life than one might suspect. In the end, we have to wonder: is it true to say “I can get it up, therefore I am”, or can a man still feel like a man without Viagra.